2 RESEARCH METHODOLOGY 2. If you have any difficulties with downloading reports you have purchased pleasee-mail usthe details of your purchase. Introduction Master of Management Studies 8. McKinsey 7S Framework 6.3.3 Events & Experiences Porter’s Five Forces Analysis The company increasingly focuses on fast-food chains in order to achieve a greater level of market penetration. Appendix 2 13 The Cold drink industry has entered in a booming stage and is now available everywhere. 1 INTRODUCTION 11. Conducted by For example, the company applies cost leadership pricing strategy for Pepsi-Cola since this specific brand has no choice but to closely compete with Coca Cola on price levels. PepsiCo’s another brand Doritos, on the other hand, can be sold via premium pricing because it has a stronger competitive position in its market…. Prof. Rajesh Vyas Research Methodology 4 PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL • To determine average weekly, Otherwise the value added to those things become in vein.

7. Inbound logistics. The research will determine the factors which influence the population to prefer a certain soft drink. AMITY COLLEGE OF COMMERCE AND FINANCE REASERCH METHODOLOGY Research in common refers to a search of knowledge. PepsiCo 7Ps of marketing comprises seven elements of the marketing mix. MKT201: Market & Audience Research Company reports are produced to assist with academic works of business students in particular. Thus marketing role plays a very important role in achieving the objectives of an organization. Summary, DISSERTATION REPORT A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer Recommendations, Figure 1 Revenue distribution in international markets This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. Moreover, the report contains analyses of PepsiCo’s business strategy, leadership and organizational structure and its marketing strategy.

6.2 Segmentation, Targeting & Positioning PepsiCo Inc. has reports of sales of over $510 million and employs over 19,000 workers (Who We Are).

Hypothesis 5 4.2 Weaknesses

A COMPARATIVE STUDY OF COCA COLA AND PEPSI 6. Beside this there is certain more conclusions which are as follows:- 6.3.5 Direct Marketing PepsiCo products are sold in more than 200 countries and territories around the world. Marketing Problem 3

I did not receive the link/I can not download the report? • Status consciousness Interpretivism (interpretivist) Research Philosophy.

Pepsi Leadership Change. 9. 10. Product. 3 DATA ANALYSIS, GRAPHICAL PRESENTATION & INTERPRETATON