also began to serve Inca Kola at its locales in Peru in 1995, before Coca-Cola owned the Inca Kola brand (at the time, the only place in the world where Coca-Cola agreed to such an arrangement).

Pisco is essentially a stronger form of wine, and there are many artisan vineyards throughout southern Peru. According to the Transnational Institute, “When chewed, coca…suppresses hunger, thirst, pain, and fatigue. Coca tea is an made by boiling coca leaves and sugar. My first day in Peru, I had a bad case of jetlag.

This includes personalizing content and advertising. It was an almost immediate hit, first gaining popularity in Lima’s working-class districts. Inca Kola is a hugely popular and altogether iconic beverage in Peru. It’s never easy to take on the world’s most valuable brand, let alone outsell it, but Inca Kola has always been a tenacious competitor.

By the mid-1940s, Inca Kola was a market leader in Lima due to an aggressive advertising campaign appealing to the prevalence of Peruvian nationalism among the population. You might also find it in supermarkets located in areas with large South American communities. I spent three months working with a nonprofit organization outside of Huaraz, Peru, and quickly learned pisco sours are an important part of Peruvian nightlife. Don’t let the rosy hue blind you; this baby packs a punch. It’s a mild lager with a slightly sweet edge. By the early 1930s, the company had a line of ten flavors of soda including Orange Squash, Lemon Squash, Champagne Cola, and Cola Rosada. Yet most of the beer I’ve tried in Peru has been very dark. Jetlagged travelers and Peruvian nationals alike have been enjoying it ever since. Johnny Lindley Taboada, a grandson of the founder and chairman of Corporación José R. Lindley S.A., became chairman of the joint venture between Coke and Inca Kola. The company launched "Inca Kola" under the slogan "There is only one Inca Kola and it's like no other" (Inca Kola sólo hay una y no se parece a ninguna). He had experimented with various mixtures, other ingredients and levels of carbonation until finally, he came up with this combination of thirteen special plant derived flavors. A bartender at Manhattan Inn, Lima pours some frosty, blended pisco sours. The Peruvian varieties include chicha de jora and chicha morada. Bottled chicha de jora and a huge pot-full. We use cookies to understand how you use our site and to improve your experience. Coca-Cola became the sole owner of the Inca Kola trademark everywhere outside of Peru whereas inside Peru a joint-venture agreement was forged. The company, looking for outside help, turned to the Coca-Cola Co., which acquired half of Inca Kola Perú and one-fifth of Corporación José R. Lindley S.A. for an undisclosed sum believed to have been about $200 million. Following a period of restructuring, the company found itself in debt and in need of assistance. So what goes into this slightly fruity, strangely yellow beverage? In 1935, on the occasion of the 400th anniversary of Lima's founding, Lindley introduced what was to become its most noted product, Inca Kola, whose flavor was based on Lemon Verbena (Spanish: Verbena de Indias or Cedrón). This tea, also known as mate de coca, is popular in the Andean region. A pisco sour, made with lime juice, sugar syrup, egg white, and pisco, was the perfect cocktail to ward off jetlag on that first day. Since that year, however, the market share for Inca Kola has increased due to some fast food chains including it in their menus. Inca Kola reached levels of 38% market penetration by 1970, eclipsing all other carbonated drinks in Peru and firmly establishing itself as "Peru's Drink" (, ). This florescent yellow bubble-gum flavored soda is considered “el sabor de Peru” (the taste of Peru), but it’s sold in the United States and Canada with the label Golden Kola. In Peru, the Inca Kola trademark is owned by Corporación Inca Kola Perú S.A., which since 1999, is a joint venture between the Coca-Cola Company and the Lindley family, former sole owners of Corporación Inca Kola Perú S.A. and, 's oldest and most traditional neighborhoods, an immigrant English family began a small bottling company under their family name, Lindley. One family killed a cow to celebrate the political year, and all the townsmen shared glasses of chicha de jora. It was an almost immediate hit, first gaining popularity in Lima’s working-class districts.