Rumors started floating around that the brand was cruelty-free after a screenshot circulated on Twitter; it allegedly showed Rihanna responding to a Twitter DM that asked if the products were tested on animals with "you callin me an animal?" In only a year, Fenty Beauty has pulled off a makeover of the makeup industry. Rihanna created a much-needed conversation on diversity within the beauty industry.
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Fenty Beauty was the biggest beauty brand on Facebook, Twitter and YouTube in the first month of its release. I wanted everyone to feel included.”. Savage X Fenty: Lingerie by Rihanna Apparel & Fashion El Segundo, California 12,789 followers Savage X Fenty celebrates fearlessness, confidence and inclusivity. Thanks to its diverse models and foundation in 40 different shades, people have gotten excited about how socially conscious Rihanna's makeup brand, Fenty Beauty, is — but that also begged the question of whether Fenty Beauty products are tested on animals.

D&B Hoovers provides sales leads and sales intelligence data on over 120 million companies like Fenty Beauty LLC around the world, including contacts, financials, and competitor information. Releasing 90 products for its first campaign in one go and leaving no skin tone behind, has propelled the brand to the top making it the leader of diversity and inclusivity in the beauty industry. Owner and operator of a cosmetics brand intended to offer various beauty and skin care products. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Reviewers encourage their audiences to join the conversation in the comments section to give tips and advice. At long last, Popsugar got ahold of a rep from Bold PR, which represents Fenty Beauty, which said the products are indeed cruelty-free. Let’s have a look at the product range launched under Fenty Beauty: just a month after the launch, Rihanna created a Galaxy Collection of vibrant eyeshadow colours. Rihanna has been releasing since September 2017 new products nearly every month which is why other brands must follow the example (start working on their shades!) To revisit this article, select My⁠ ⁠Account, then View saved stories. Fenty Beauty LLC has 200 total employees across all of its locations and generates $11.83 million in sales (USD). At FENTY, we believe in the singularity of our employees and advocate a humanist approach that resonates with our core values. She said “Fenty Beauty was created for everyone: For women of all shades, personalities, cultures and races. The company recorded $72.0 m in earned media value in just one month – most of it provided from Instagram ($45.2 m), beating out long-established labels such as NYX ($51.5 m), Benefit ($48.1 m) and Urban Decay ($37.0 m). Thanks to its large variety of beauty products containing a 40 shade foundation range, a universal lip gloss shade and now extravagant lipstick colours and eye shadows, Fenty is proving that the brand is unstoppable. All rights reserved. On social media the madness was real and everyone was definitely not disappointed.